1. Facebook contests
Facebook contests are the easiest way to get people excited and draw new users in as Fans. The lure of a big prize (one that’s relevant to your specific target market) makes it an easy ask for your target customers to also “Like” your Page and become your Fan.
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2. Coupons
Coupons are a great (and ever-green) promotion that are sure to increase Facebook likes. Something small like a 10% off coupon gives people an incentive to buy while keeping your margins (relatively) intact. The optimal way to use coupons though is to have them require an action to access them (that does not require much work).3. Ebook “like” popups
Sometimes educational content is a better incentive for a like than a discount offer or prize, depending on your industry or target market. For B2B companies especially, providing free written content such as ebooks and whitepapers can drive tons of new Fans and customers.
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