Steps to set a budget on Facebook
#1: Set a Target Revenue Goal
Defining a revenue goal for your campaign seems like a simple move for an established business or marketing professional, but you’d be surprised how often people skip this step. Instead, they might say, “Let’s test a $1,000 monthly Facebook ad budget and see how it goes.”
#2: Create a Custom Conversion Path in Ads Manager
Once you have a revenue goal in place, let’s look at how to configure Facebook Ads Manager to show you the data you need.
First, install and configure the Facebook pixel so you can track your conversions and provide transparent ROI. Once the pixel is in place, you’ll need to create a custom conversion.
Suppose you want to set up a custom conversion to measure ebook downloads. Open Facebook Ads Manager and select Custom Conversions.
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